Joan Cuscó appointed as UNAOC’s Advisor for Sports

The BSWW President will lead UNAOC’s sporting strategy of the “One Humanity” campaign

BSWW President Joan Cuscó has been appointed as UNAOC Advisor for Sport by High Representative Miguel Ángel Moratinos, as communicated by UNAOC last week. 

Thanks to his expertise in the world of sport and his profound knowledge of sporting events and communications, Mr. Cuscó has been deemed the ideal candidate to lead the sporting strategy of UNAOC’s One Humanity campaign.

Mr. Moratinos sees the BSWW president as the most suitable person to take the lead in spreading the word of togetherness, inclusion and respect through the medium of sport. 

In days like these, the concept of “One Humanity” is more important than ever, and the world of sport is a very powerful platform to reach the people across the globe and transmit the message that we are all together, we are all the same, and only through unity we can overcome the difficulties we encounter. 

In the appointment letter sent to Mr. Cuscó, Mr. Moratinos highlights that “Today, as the world grapples with addressing the impact of COVID19 pandemic, this concept of “One Humanity” is even more relevant than ever before. The rise in stigma and hate speech against vulnerable communities is particularly concerning as it leads to the fragmentation of our society. Promoting diversity and building inclusive societies is imperative if we are to succeed in creating a peaceful and inclusive societies”.

“In this context, I believe that sports, music and all forms of human expressions are viable tools in the Alliance toolbox that will help in our mission of bringing people together as One Humanity”, it continues. 

Mr. Cuscó, whose creativity and result-oriented mentality were considered by UNAOC’s representatives, has already been working for weeks in reaching out to sports leaders and organisations from all over the world to encourage them to join the “One Humanity” campaign, and many valuable agreements have been reached, as well as very positive feedback from top-level clubs, federations and institutions.

In turn, BSWW president highlighted that he is honored to having been given such a task: “the world of sport has a lot to say in this project. Sport is a universal language that gets people together, and its voice is powerful and valuable to spread the message. We need to make the most of all the intrinsic values sport has to unite people”. 

The One Humanity campaign, of which some visual content has already been released on Beach Soccer Worldwide’s platforms after the agreement made last February, will continue to produce content and involving the most important agents in the world of sport to make sure all athletes, fans and sports personnel play their role in transmitting the “One Humanity. Many Cultures” message.