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MY BEACH SOCCER 
The agreement projects 1500 matches to be streamed on Mycujoo before the end of 2021
Beach soccer, sun and…what could make this combination even better? This compelling formula is about to acquire a new digital dimension, with Mycujoo and Beach Soccer Worldwide teaming up to sign a four-year partnership for the live-streaming of 1500 beach soccer matches from 2018 to 2021.
Beach Soccer TV, the exclusive beach soccer channel on Mycujoo will livestream all the BSWW organised and sanctioned competitions.
Beach Soccer, under the auspices of BSWW, has steadily grown in both its organisational standards, and its popularity – with an estimated viewership of 250 million households. This audience will now have unprecedented access to their favourite beach soccer entertainment, as a minimum of 1500 beach soccer matches will be streamed live on Mycujoo before the end of 2021.
“Mycujoo has streamed beach soccer competitions before, organically, but we are now diving into this partnership headfirst” said Pedro Presa, CEO of Mycujoo. “Our vision to support the digitalisation of football is perfectly aligned with Beach Soccer Worldwide’s objectives to grow the discipline. We believe in the potential for beach soccer to find strong fan base, and Mycujoo will help BSWW in extending the reach of their community”.
In turn, Joan Cusco, BSWW Executive Vice-President, highlighted the advantages that this new partnership will also bring to beach soccer fans. “As we could already see in the Euro Winners Cup, the partnership with Mycujoo offers a whole new set of possibilities for beach soccer fans, as it opens the door to a new live streaming concept for the beach soccer competitions”.
Under the agreement, both organisations are pledging to promote one another in an effort to reach more and more fans of beach soccer content across the globe.
This corresponds with Mycujoo’s vision of providing a digital platform for mass participation in football and to involve the whole footballing family. With more than 450 million football players globally – youth, women’s, futsal, beach soccer and many others – Mycujoo wants to provide a space that welcomes and values them all.
ABOUT MYCUJOO
Mycujoo is a streaming platform designed to help federations, clubs and competitions at all levels to broadcast their sport, as well as building stronger relationships between players and fans at the same time.
The name “Mycujoo” was inspired by “cuju” – an ancient Chinese sport recognised by FIFA as one of the earliest forms of football.
Using their own streaming technology, Mycujoo offers a free-to-use service that gives viewers unparalleled access to their team.
Mycujoo actively streams content from more than 65 countries across six continents. More than 2,250 clubs and teams have been streamed on Mycujoo since the beginning of the platform, and the company works directly with hundreds of partners – federations, leagues, clubs. In 2017 alone, Mycujoo streamed more than 4,200 matches live for a viewership of more than 35 million video views over the year. And In 2018, Mycujoo is planning to stream more than 14,000 matches worldwide, many of them being beach soccer!
For more information visit: https://mycujoo.tv
