The agreement will help BSWW improve the use and analysis of its social media platforms
Horizm, the award-winning provider of digital inventory management in sport, and Beach Soccer Worldwide (BSWW), have confirmed an agreement that will see BSWW using Horizm’s Artificial Intelligence powered platform, to help the international sports entity improve their use of social media and unlock new digital revenues.
With over 1m followers on Facebook and a developed presence on other key social platforms such as YouTube and Twitter, BSWW have an advanced approach to digital media and use it as an important part of their fan engagement activities. Through working with Horizm, BSWW will be able to extend this approach by developing the monetization of their channels, using Horizm’s real-time solution to establish accurate market valuations for its different digital assets and create new content franchises that can be monetised directly, or in partnership with Horizm.
Commenting on the collaboration, Joan Cusco, Beach Soccer Worldwide president said:
“Today, the capacity to evaluate what you are doing is key, it is absolutely necessary if you want to grow. So, the addition of Horizm to our digital arsenal is a significant statement of intent; it shows our commitment to embrace innovative, best in class solutions that can drive forward our commercial operations and improve the digital work of our organisation.”
Pedro Mestriner, CEO, Horizm added:
“We are delighted to be working with Beach Soccer Worldwide and to be adding yet another sport to the stable of leading rights holders and sports organisations we service across the world. As Brazilian, I am particularly pleased to work with beach soccer, and I look forward to helping the sport grow its digital revenues.”
During a 2020 in which the events and competitions have been heavily impacted by the Covid-19 pandemic, Beach Soccer Worldwide have been utilising their digital channels to keep the beach soccer community engaged and active, and this approach will continue in this 2021, where the different tournaments will be complemented by an intense digital strategy to provide fans with an even more powerful experience. Together with big events such as the FIFA Beach Soccer world Cup and its qualifiers, the Intercontinental Cup in Dubai or the Mundialito de Clubes in Moscow, amongst others, the beach soccer digital content will boost the interaction with the beach soccer followers and professionals all around the world, with Horizm acting as a key player in this ecosystem.
Horizm’s success in helping sports rights holders like Beach Soccer unlock digital revenues was recently recognised at leading industry event, the World Football Summit Industry Awards, where they were chosen as Best Supplier presented by SportsTechX. Horizm also used World Football Summit to announce their collaboration with LaLiga Champions, Real Madrid CF.