Beach Soccer becomes the first sport to have a collaboration agreement with United Nations Alliance of Civilizations
Beach Soccer World Wide and the United Nations have teamed up to promote UN Alliance Of Civilizations’ campaign, One Humanity. This partnership agreement highlights BSWW’s commitment to fight for integration both on and off the pitch.
As the leading United Nations platform for intercultural and interfaith dialogue, UNAOC’s aim is to improve understanding and cooperation between nations and peoples across all cultures and to reduce polarization at local and international events. At the same time, it encourages the development of more inclusive societies, in which diversity is celebrated as an asset, and this is the perfect definition of what the beach soccer universe is.
The world of beach soccer itself is an example of an increasingly integrated community of members from every corner of the globe, uniting different cultures, religions and origins, under the umbrella of a single shared passion: the will to be a part of the beach soccer family.
The High Representative for the United Nations Alliance of Civilizations, Miguel Ángel Moratinos, highlighted the significant step this partnership represents: “This agreement with Beach Soccer World Wide means our first agreement within the world of sports, what means a very important step. We are already working and have stablished conversations to integrate other competitions, clubs and entities into our project, and I am sure we will have many more on board soon, because we strongly believe that sports are a powerful channel to spread the message”.
In a similar vein, Joan Cusco, president of Beach Soccer World Wide, highlighted the similar perspectives that the two entities share in this matter: “As a sport, we feel very aligned with UNAOC’s vision, in that we embrace integration as key for the common growth of the human race. Our community is very heterogenous, very rich in diversity, and it is precisely what makes us global, what makes us a family. This is why we are really happy and proud to bear the One Humanity flag, and we will help it fly high within our world”.
The UNAOC and Beach Soccer World Wide agreement includes a set of activities and concepts, including a One Humanity video campaign that will be showcased in different channels and events globally.
Beginning with the next international beach soccer competition, the Mundialito de Clubes. UNAOC will have a visible presence at the event in the Russian capital, which will be held between 12 and 16 February.
