The three-year agreement will provide beach soccer fans with a unique access to their favourite stars and teams
Beach Soccer World Wide is proud to announce a key strategical partnership agreement with IQONIQ, who becomes the official beach soccer fan engagement platform on a multi-year deal.
This new relationship, which will begin immediately and last for the next three seasons, makes IQONIQ the exclusive official fan engagement and loyalty platform for all the Beach Soccer World Wide-organized competitions.
Founded in 1992, Beach Soccer World Wide, the entity behind the creation and promotion of beach soccer on a global stage, is a major sports property. For almost three decades, BSWW has organized more than 300 international top-level events in more than 50 countries all over the world, involving thousands of athletes and achieving yearly audiences above 250 million households.
IQONIQ is a new social media and fan engagement platform that targets the world of sport and entertainment from a unique perspective. IQONIQ’s varied and dynamic all-in-one app creates a whole new experiential ecosystem that provides fans with a more personalized, stimulant and interactive approach, in which they obtain rewards, exclusive content, in-app games and special merchandise and ticketing offers following a detailed engagement loyalty program, thus strengthening the way they relate with their favorite stars, teams and clubs.
Launching in fall 2020, IQONIQ has already reached worldwide agreements with big sports properties such as LaLiga, Euroleague Basketball, McLaren Racing, Olympique Marseille, AS Monaco, Real Sociedad, Crystal Palace and FC Zenit, amongst many others.
This strategical agreement reinforces Beach Soccer World Wide’s commitment with its fanbase, exploring new ways to give supporters a much more intense and direct conversation with the sport, its athletes and teams.
For IQONIQ, beach soccer offers a new universe in the top-notch sport, with a very active and committed fanbase, at the time it gives access to audiences and users no other sport can.
Joan Cusco, Beach Soccer World Wide president:
“Our task is to promote and develop beach soccer and engaging with our fans is one of our main priorities, because they play an instrumental role in the sport. Beach soccer is a young, fresh and vivid sport, and our relationship with our fans is something we truly value. This is why the agreement with IQONIQ is so important for us. It opens a whole new set of possibilities to relate with our fanbase, to offer new experiences and to strengthen our communication with the global beach soccer family at a whole new level”.
Kazim Atilla, CEO and founder of IQONIQ:
“Beach soccer is a sport with a huge potential, with a strong connection with its supporters, both inside and outside the stadium. It is very important for us to have the chance to work with such a unique sport, with endless possibilities with regards to fan engagement, what will give us a phenomenal opportunity to provide unexplored experiences to our users”.