LaLiga will be present at all BSWW events internationally and will be the official broadcaster of beach soccer competitions in Spain
LaLiga becomes an Official Global Partner of Beach Soccer Worldwide, organizer of professional beach soccer on an international scale, in an agreement that extends until the end of the 2020/2021 season.
With the aim of promoting the international reach of the brand, LaLiga will receive maximum visibility in the competitions organized by BSWW all over the world. The presence of LaLiga at international events, with a large global audience, will provide new opportunities for expansion for their clubs, as well as the ability to reach new audiences.
As a part of this agreement, LaLiga will also become the nationwide broadcaster of all competitions organized by Beach Soccer Worldwide, through LaLigaSportsTV, the OTT of Spanish sport.
LaLiga will offer, through its variety of channels, beach soccer content, both audiovisual and editorial, in order to inform its followers on the developments within the sport, with special attention given to the Spanish teams and players, as well as the Spanish National Team.
The collaboration agreement begins this week, and the presence of LaLiga will be immediately visible in the Mundialito de Clubes, which will be held between February 27th and March 3rd 2019, at the Megasport Sport Palace in Moscow. This event boasts the presence of Levante UD, national beach soccer champions and Spanish representative. Along with the Levantista, Lokomotiv Moscow will also be competing for the title, as well as Sporting Clube de Portugal, Brazil’s Flamengo, Belarusians Bate Borisov, the Italian side Catania, current European champions SC Braga from Portugal, as well as Spartak Moscow, who are the hosts of the competition.
Javier Tebas, president of LaLiga, hailed the agreement, stating that “beach soccer offers a great opportunity for us to continue supporting the sport and offer them a way for their audiovisual content to reach as many fans as possible. Not only is it a sport that is part of the great football family, but it is also a young and fresh game, through which we can reach new audiences.“
Joan Cuscó, president of BSWW, said that “for us it is a great satisfaction and a source of pride to have LaLiga as a travel companion, since few sports brands enjoy the prestige and presence that LaLiga holds in the community of football fans. Going hand in hand with the best national football competition that exists in the world today is something of great value to us, and we are convinced that both parties will be very happy with the performance of this agreement. “
Founded in 1984, LaLiga is a sports association that includes the 41 teams that make up the first and second division of professional football in Spain. LaLiga, based in Madrid, is responsible for LaLiga Santander, LaLiga 123 as well as television production, which in the 2017/2018 season reached more than 2.7 billion people around the world. The association also has an active foundation and is the first professional football league in the world that has a league for players with intellectual disabilities: LaLiga Genuine Santander.