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Beach Soccer Worldwide today unveils the evolution of its corporate design concept, complete with a newer and fresher approach
BSWW keeps improving and modernising its channels and presents a new corporate image.
The new logo stands as the key element of this change in the development of Beach Soccer Worldwide’s new corporate image.
The evolution of the logo undeniably reflects the previous one, taking a key part and making it the most distinctive asset. Its shape, not a surprise to the beach soccer community, is inspired by our home: the formation of the sand and the waves of the sea.
Furthermore, its purer and simplified lines provide an even clearer and simpler recognition, while offering a new, fresher, younger and more modern approach.
The turquoise colour, inspired by the pristine beaches we play on, is now a dominant element in all BSWW’s collaterals, together with the other corporate colours: dark blue and orange.
Beyond the official website and documentation, the revamped corporate image transcends to other spheres, such as Beach Soccer TV, our YouTube channel, with a new design concept and distribution for video content and social media platforms such as Facebook, Twitter and Instagram as well.
